Serena Coetzee is full professor in the Department of Geography, Geoinformatics and Meteorology and Director of the Centre for Geoinformation Science (CGIS) at the University of Pretoria in South Africa. Her research focuses on spatial data infrastructures, address data, standards, open principles, geoinformatics education and geovisualization. Serena is actively involved in standardization through ISO/TC 211, Geographic Information/Geomatics. She chairs the Commission on SDIs and Standards of the International Cartographic Association (ICA), and CGIS is a member of the GeoForAll and YouthMappers initiatives.